What is displayed on the User Stats tab?

The metrics displayed on the User Stats tab are compiled by RPR on a monthly basis and displayed for the previous 13 months.

RPR logs visitor traffic information in a database and aggregates the information nightly. The counts shown in each area are based on MLS and Association membership. For MLS Dashboards, each member of the MLS is counted on each visit to RPR. For Association Dashboards, each member of the Association is counted on each visit to RPR, for primary as well as secondary Association memberships.  


Visits: A Visit is defined as any activity separated by an idle period of at least 30 minutes.

Unique Users: The count of Unique Users is the total number of members who used their RPR account in a month. 

Average Visit Duration (displayed in minutes): This is an average for all visitors to RPR, not a particular MLS or Association, and is the only metric sourced from Google Analytics.

Reports: The number of Residential and Commercial reports generated in a timeframe.

Searches: Locating multiple properties in a geographic area or looking for a school within an area. Website searches are measured differently from mobile searches.

Properties: The number of Property Details pages displayed for Residential and Commercial Properties is displayed. 

Logins: The login metric represents each session start. Every user's logins are captured and counted.

Deep Links: Deep Links from the broker/association/MLS website into RPR are counted by distinct link type (searches, search results, property and neighborhood details by tab, reports by type, etc).