What is the Tapestry data shown on the Trade Area Details pages and Economic Area Reports?

Tapestry is a data product developed by Esri, an RPR partner and the leader in GIS software. Tapestry classifies U.S. residential neighborhoods into unique market segments based on socioeconomic and demographic characteristics. For a broader market view, Tapestry also consolidates segments into LifeMode (life cycle) groups and Urbanization (location) groups.

Understanding the 67 Tapestry segments, 14 LifeMode groups and 6 Urbanization groups will assist RPR users in understanding and targeting trade areas for businesses. A significant portion of the analysis found in RPR Commercial is based on demographic analysis supported by Esri data. Tapestry data is also used in the Local and Federal Economic Area reports.

Most geographies (ZIPs, cities, neighborhoods) searched in RPR Commercial or used to generate an Economic Area Report display five "dominant" Tapestry segments and provide information about each demographic.

Very small geographies, made up of fewer than five census block groups, may show fewer than five dominant Tapestry segments based on how the data is calculated across the total population for the area.

In addition, some neighborhoods do not have Tapestry data, for instance places populated with residents of institutions or other facilities. 

Each Tapestry segment contains either a majority of homeowners or a majority of renters. Where homeowners make up the majority, a median estimated home value is provided. Where renters are the majority, an average monthly rent is displayed.

The attached Tapestry Segmentation Reference Guide, provided by Esri, is a good resource for interpreting the segments.

You can also learn more about Tapestry and Esri here: http://www.esri.com/landing-pages/tapestry